"Steal" The SEO Blueprint

That Multimillion Dollar Companies Use

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How it Works

Enroll in White Hat SEO Mastery

Learn how to get more traffic and customers from Google (using our proven framework)

Take our certification test and be recognized as a White Hat SEO Specialist

What Students Are Saying

What You Will See Inside

The Foundation

Before you can jump into content creation and promotion, you need to make sure that your website has a strong foundation. Module 1 helps you improve your user experience and help you set your website up for SEO success.

Here’s what you will see on the inside:

  • See and use the SEO Campaign template that’s responsible for thousands of first page rankings
  • Learn how to find and fix all technical issues that are plaguing your SEO performance
  • Discover how to use our famous content audit (clients pay us $4,000 + for this process)
  • See how using the “Cake Technique” can make your site into an SEO powerhouse
  • Rank easier than ever before by learning how to structure your website
  • Learn about the micro technical issues that most SEOs overlook
  • Discover how to “hack” Google’s image search

The Content Formula

Module 2 is dedicated to content creation. When you get inside Gotch SEO Academy, you will:

  • See why chasing search volume is a dead wrong approach
  • Discover how to hack searcher intent (and also learn what you should never do)
  • Learn the 3 keyword targeting strategies that to work for any business
  • Get access to over 30 different ways to find keywords
  • How to validate your keywords (these strategies practically guarantee your content’s success)
  • Discover my “secret” keyword validation technique (HINT: it doesn’t involve the Google Keyword Planner)
  • The simple 80/20 content creation strategy that turns your website into a backlink magnet
  • Proven content blueprints. Choose a proven blueprint and get results. It’s that simple.
  • Learn exactly how to create content yourself (DIY) or use my exact step-by-step strategy for outsourcing it
  • See how to optimize your content for maximum search performance

Link Acquisition Blueprint

Module 3 is dedicating to content promotion and link acquisition. Here’s a preview of what you’ll see when you get inside…

  • Evergreen link building principles that don’t involve tricks or chasing algorithms
  • See the art of Big Brand Imitation, which makes your website immune to penalties
  • Discover over 30 different link acquisition tactics (that actually work)
  • How to “reclaim” links (that are rightfully yours)
  • See how to qualify and prioritize link opportunities at scale
  • Learn the “art” of relationship building (this works even if you’re an introvert)
  • Discover the outreach tactics that work on a consistent basis
  • Proven plug-and-play outreach templates
  • Complete content promotion strategy

Amplification Methods

Module 4 will help you get more organic search traffic without having to create content or acquire new backlinks. Here’s what you will see on the inside:

  • Learn how to use my favorite technique: “Long Tail Injection”. It is the single best way to get more traffic FAST.
  • Get access to the Phantom Technique – this is my secret weapon for getting more search traffic without doing barely any work.
  • See why your outbound links are probably killing your results… No one thinks about this simple mistake.
  • Discover the Authority Transfer Technique that turns your website into a powerhouse over night.

Value = $3,997

Why is White Hat SEO Mastery valued at $3,997? Because we charge businesses a minimum of $3,997/month to implement the SEO strategy you're going to learn inside the course. Not only do you get access to a tested and proven SEO strategy, but you also get access to several incredible bonuses.

You Also Get

List Growth Hacks ($997 Value)

Learn how to convert your traffic into email subscribers.

Gotch SEO Labs ($997 Value)

Private SEO case studies that show you what's actually working.

Live AMAs ($497 Value)

Get all your SEO questions answered by real experts.

Tools, Templates, and Workflows ($497 Value)

All the resources you need to be successful in SEO.

Private Mastermind Group (Priceless)

Join the community, build relationships, learn from others and get better results.

Total Value = $6,985

The total value for White Hat SEO Mastery and all the bonuses you'll receive when you enroll is $6,985. But for a limited time, you can access to everything for a fraction of the price.

Choose Your Plan Now

One-Time Investment

Get access to White Hat SEO Mastery and all bonuses ($6,985 value) for only:

1 payment of

$997 USD
Enroll Today
5 Monthly Installments

Get access to White Hat SEO Mastery and all bonuses ($6,985 value) for only:

5 monthly payments of

$297 USD
Enroll Today

30-Day Money Back Guarantee

You get a 30-day (no questions asked) money-back guarantee when you enroll today.

Real Student Stories

Simon Kensington-Fellows KensingtonLinkBuilding.com
Angie Weldon HustleFreelance.com
Stephen Alberts HeyRemodelers.com
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Why You Need to Enroll Now

White Hat SEO Mastery is the best SEO training course online and it is only going to get better. What does that mean for you? It means that if you don't enroll at this current price, you will have to pay more in the future because we will be raising prices. Don't miss out of this opportunity to increase your traffic and grow your business. Enroll today and I'll see you on the inside.


Frequently Asked Questions

This course is for people at all skill levels. It’s a system, so we take baby steps all the way through it. I promise, you don’t need to be savvy in technology or have a degree in marketing to learn our system. It’s simple, but powerful.

You should never stop learning, but the answer is "YES!" Our strategy gets results. So if you like getting results, then there is plenty to learn.

Yes, of course! If you want more traffic, leads, or customers for your website, then our system is perfect.

The White Hat SEO Mastery system is content-driven. We aren’t going to teach you how to trick the search engines. We are going to show you how to create value, promote your creations, and how to please your users. Our system is evergreen. Meaning, once you start seeing results from the system, those results will stick (unlike black or grey hat tactics).

About Your Teacher

Your instructor for White Hat SEO Mastery is Nathan Gotch. Nathan is the founder of Gotch SEO, one of the most popular SEO blogs in the world and Gotch SEO Academy, the #1 SEO training platform in the world. His work has been featured on Forbes, Entrepreneur, Business.com, and many more. Nathan and his team have helped hundreds of companies generate millions of new organic search visitors.

Your Investment

Choose Your Plan Now

One-Time Investment

Get access to White Hat SEO Mastery and all bonuses ($6,985 value) for only:

1 payment of

$997 USD
Enroll Today
5 Monthly Installments

Get access to White Hat SEO Mastery and all bonuses ($6,985 value) for only:

5 monthly payments of

$297 USD
Enroll Today
Testimonial Avatar

White Hat SEO Mastery is a must for any SEO, regardless of your business model or level of experience. As a new agency owner, I already knew the high-level things I should be doing to help my clients rank, but I was missing a process. Nathan's materials helped me with that. Now, I have a step-by-step process I need to improve a client's rankings. Also, Nathan's priorities for any SEO campaign, namely ROI, revenue generated, Domain Authority growth, were very insightful. All this time I had only been concerned with rankings! Also, I love the private Facebook group. Several times I wake up with an SEO question, and after posting to the group, I get a response within a few hours (usually from the master himself!). I also love reading the questions from other White Hat SEO Mastery students, and I learn a great deal from their questions and answers. As an agency owner, some days it's difficult to set aside a block of time to study SEO. Nathan's videos eliminate this issue. They are bite-sized, meaning I can fit in a video between meetings or even while I'm cooking. Very useful! The investment has already paid off, as I have been able to focus more time on sales and new client acquisition and delegate the actual SEO tasks to my team. With your membership, you get access to Nathan's library of SEO resources, which are huge time savers and handy for entrepreneurs. I know I will continue to reap a positive ROI as I can now focus on growing my business and not the day to day fulfillment. Thanks Nathan for putting together an amazing course. Highly recommended!

Leonard Parker
SEO Agency Owner
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White Hat SEO Mastery has proved to be most useful for me with respect to all of the opportunities to obtain links via resource pages, forums and so on. The large amount of detail alone, is worth the investment. In addition, I particularly enjoyed the on-page optimization and site architecture lessons. Lastly, the follow-up questions that were asked in the private Facebook group have always been answered which is very reassuring and helpful to me.

Andrew Milne
SEO Agency Owner
Testimonial Avatar

The information in White Hat SEO Mastery is presented very clearly and uniformly. Nathan is a very natural speaker and he does not fluff the info which is much appreciated. Nathan gives it to you straight and direct from the opening seconds of the first module until the very end. At first I was not sure if the course would be suited to guys like me that have a good amount of SEO experience but I soon realized that there was certainly enough meat and potatoes in this course for not just guys like me, but for SEO’s of all levels. Experienced SEO's will also absorb some great tips and primers throughout the course. I like how in the beginning of the course, you are prompted to create two solid goals that you want to achieve with your SEO. I feel that setting goals is very important when undertaking in a module based course. The course shows you a step-by-step process on how to facilitate a strong content management strategy. Everything is covered from the front-end users searcher intent to finding keywords and content ideas, as well as the absolute best keyword strategies and everything you will ever need to know about content creation.There are also some great resources and tools included. One of my favorites was the Chrome add-on (extension tool) Klipper which extracts links from a page. I was unbelievably excited when I saw that tool. I also learned a lot about marketing in general by creating buyer personas or as Nathan calls them (Your Ideal Customer Avatar). My personal favorite Module was Module 3 which was all about link acquisition. Nathan gives away some secret sauce on how to find gold in them hills! LOL. But seriously, there is a lot of amazing information in here. I highly trust Gotch SEO and I would purchase any of their products or information in the future.

Charles Daidone
Business Owner
Testimonial Avatar

I read a lot of good SEO blogs and that’s how I initially learned SEO. It’s hard to tell the difference between what’s right and wrong (Black/grey hat vs white hat) when everyone is teaching good stuff and plus a lot of what we read from reputable blogs has gotten the blogger some great results. Gotch’s blog was one of the first white hat SEO blogs that got me hooked and I literally found out about other great SEO blogs from his blog. If you haven’t read his blog, I encourage you to do so. If you see value in his free blog, then you can imagine how much value you will get out the course. I would have saved hours of my time learning if White Hat SEO Mastery was open when i started. The truth is, the SEO niche is one of the most competitive niches and that’s why everyone is creating huge amounts of value. So if you wanted to learn for free, you can. But White Hat SEO Mastery puts everything we need to learn and leaves out the useless stuff. Since joining White Hat SEO Mastery, I do things differently in my business. I do SEO for companies and I have my own sites. White Hat SEO Mastery is mostly video tutorials and I like that it is split up out to short videos rather than a few long videos. I can rewatch sections easily when I need to, and that is super helpful to me. If I were to compare White Hat SEO Mastery to other courses I have taken, I would say that this course provides everything you need to know about white hat SEO and there are no secrets, no affiliate links inside and he covers every important detail. You will get amazing value from this course. I know that everything I have learned inside White Hat SEO Mastery will work 10 years from now. You're just doing what Google wants. I’ve bought many courses before and if you buy another course at this price, chances are you won’t get half the value that you get from this course. I’ve paid for quite a few courses and this is by far the best out of those I tried. I also saved the best thing for last: the private Facebook group. It is a small group so it's quite personal. It’s like having a consultant right there whenever I need them. This was the decision maker for me. I already knew SEO before I joined White Hat SEO Mastery but this support group would be worth its weight in gold. Nathan replies to every comment, and half of the group are very experienced SEO consultants/writers/practitioners. Before this group, whenever I needed an answer, I would go to forums, leave a comment on blog posts or YouTube videos , and I had to wait at least a week just for an answer. More often than not, the answers weren't what I was looking for. In this private Facebook group, I get the answer in a few hours and it’s always spot on. So if you want to learn white hat SEO, then I highly recommend White Hat SEO Mastery.​

Kur Win
Niche Sites
Testimonial Avatar

Nathan is a great inspiration. His course is very clear because of the many examples he gives. White Hat SEO Mastery is by far the best SEO course I have ever taken.

Koen van der Velden
Agency Marketer
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Thank you Nathan Gotch… White Hat SEO Mastery has given me the tools I needed to advance my skills as a SEO. I have been doing SEO and digital marketing for almost 2 years. During the end of the first year I ran into a road block. The skills I had were self-taught and were not enough. I needed to go further. White Hat SEO Mastery has taught me the advanced SEO techniques that I needed. White Hat SEO Mastery has also given me the confidence to take on the toughest niches in SEO and make them rank well. I highly recommend White Hat SEO Mastery to anyone who wants to advance their agency or business SEO.

Doug Brown
Organic Marketing Specialist